On a trip to Austin, Texas, for my nephew’s wedding, I found that my airline ticket was going to cost much more than I thought it should. I had often flown into Dallas-Ft. Worth for approximately one-third the cost. Why was a flight to a city less than two hundred miles from Dallas going to cost that much?
Any regular air traveler could probably share a similar story. If we were to commiserate together, we might say something along the lines of “If I were running the airline industry, I’d …” and then pronounce how much more efficient and effective we’d be by making changes that make sense to us.
The problem, of course, is that we don’t have all the data, all the facts—which makes it quite easy to have all the answers. We run into that when working with our business “counterparts” quite often as well. I have ...